Client
Armilar
Role
Junior Designer
Services
Brand Strategy
Brand Identity System
Brand Assets & Guidelines
TOV & Messaging
Motion Design
About Project
Armilar, a Portuguese early-stage venture capital firm, sought to establish itself as a leading, value-driven VC in Europe. We partnered for a comprehensive brand refresh to better reflect their personality and ambitions, communicate their expertise in breakthrough technologies and expand their reach to new investors and founders across the continent and beyond.
A story of exploration
As their name suggests, at the heart of their story is the armillary sphere – an ancient astronomical instrument. This object plays to their proud Portuguese heritage, as well as the notions of exploration, multiculturalism, the advancement of knowledge and new frontiers.
Rooted in trust
It quickly became clear Armilar builds enduring partnerships grounded in trust, integrity and reliability. They have earned a reputation for diligence, dedication and vision – all underpinned by their experience and track record.
An expressive brand
We integrated motion into various visual elements, such as 3D rotating rings that act as a recognisable abstraction of the armillary sphere, symbolising Armilar’s ability to balance partners and investors in ever-changing environments. This captivating brand expression can be applied in many creative ways.
